The Lion Foundation Executive Team

Tony Goldfinch – Interim Chief Executive


Tony (widely known as “Goldie”) joined The Lion Foundation in September 2007. He was previously a Regional Sales Manager for Lion Nathan (based in Wellington), and prior to that was a Surveyor and Rivers Engineer. Tony was born in Napier and has lived most of his life in the Hawkes Bay, where he still lives with his wife and two children.

Tony’s role is usually Regional Manager for the Central and Southern Regions – but he is currently Acting Chief Executive pending a permanent appointment

Rachael Dent – People & Performance Manager

Rachael joined The Lion Foundation in April 2010 having held a number of management positions, most recently within the Auckland Council in Building/Asset Management.  Rachael has a Diploma in General & Applied Psychology and a Graduate Diploma in Business Studies with an HR endorsement.  Rachael’s role as People & Performance manager aims to enhance the organisation’s greatest asset, our people.  Rachael is married with three children and proudly represents West Auckland.

Sam Alexander – Grants Manager

Sam emigrated to New Zealand from South Africa with her husband and son in 2008.  She holds two legal degrees from the University of the Witwatersrand – B.Proc and LLB – as well as a Diploma in Corporate Law and was admitted as an Attorney and Conveyancer of the High Court of South Africa, and managed her own private practice for over ten years.  Sam joined The Lion Foundation in February 2019 after a number of years at the New Zealand Maritime Museum in Auckland, most recently as the Head of Operations and Finance.  In 2016, Sam was admitted as a Barrister and Solicitor of the High Court in New Zealand.

Jenni Martha – Senior Finance Manager


Jenni moved to New Zealand in 2012 after living in Australia for many years.  She has a Bachelor of Commerce from Melbourne University and gained her professional qualifications as a Certified Practicing Accountant (CPA) and Chartered Global Management Accountant (CGMA).  Jenni joined The Lion Foundation in 2012 where her current role is to oversee all aspects of the organisation’s financial obligations.  Jenni is married with 2 children


Philip Steele – Regional Manager


Born and raised in Hamilton, Philip moved to the UK in 1993 where he worked in the hospitality industry for a number of years managing pubs and taverns throughout London and Kent.  Philip joined The Lion Foundation in 2002, initially based in Wellington managing the relationships with venue operators in the lower North Island regions, before taking up a position in the Bay of Plenty in 2011.   In 2015, Philip was appointed as the Northern Regional Manager overseeing the organisation’s operational activities across Auckland, Bay of Plenty and the top half of the North Island.  Phil is married with two young boys.


Compliance & Operations Support Manager

We also have some great staff working in our Finance, Audit, Compliance and Grants teams. To contact any of these departments please call 0800 802 908 and we’ll put you in touch with the right person.